- May 21, 2020
Malinda Sanna is one of the most sought-after strategic planners in the world of consumer research, advertising development and marketing strategy. She cut her teeth at The Coca-Cola Company in brand management straight out of business school in the New Products department, and then worked for a decade as an independent strategist following tenures at both Fallon and Merkley Newman Harty in New York.
Sanna is a classic strategist, motivated by the philosophy that we have a choice in this profession. We can choose the path of least resistance, or we can choose to make the world a better place through what we do, whether it is adding beauty, telling a compelling story, or opening minds. She aims for the highest levels of creativity, always balanced by the pragmatism of her early client-side training.